Overview

Atrium came to us to give their Pure Encapsulations sites a redesign. With the challenge of 3 sites that are all intertwined, we had to overhaul their online experience and redesign their sites to accommodate each of their audiences and refine the User Experience and overall presentation.

We made consistent stylings (corner radius, text size, color palettes, padding/spacing, etc, and rules surrounding each in order to create a cohesive consistent UI framework and experience.

We broke down what the goals of each site were and how we could serve each audience while still having a consistent experience across all sites. Most of this solution was solved with information architecture, but also reformatting the structure and styling of the menus.

We highlighted categories and adjusted the UI styling and color palettes to embrace the idea of categories and their given colors. By relying on the color of each category, we were able to create enhanced navigation, and bring the brand to life.

By simplifying the layout, fine tuning text styles, and revisiting the structure of each individual module, we were able to create a cohesive experience that bridged the gap from Desktop to Mobile. Now full functionality is available across the whole site no matter what device is being used.

On top of making legal instances interactive, we created a section for legal copy to always exist on the page, but be revealed only when the user wants to view it.

The quiz was difficult to use. The information was convoluted, repeat info was being asked for. The whole experience felt like a lot of work. We simplified the quiz by consolidating the information, removing any “extras”, clearly defining to the user where in the quiz they are, and leaving the form till last with minimized required info.